"Since starting my first business, I have been so focused and dedicated to growing it that I haven't had much focus on my personal life. I can't say that I quite have the balance yet, but I'm actively pursuing my ultimate."
I help clients to funnel their ideas and get clear on what they want to visually communicate as well and how and why. People tend to shop with their eyes first and some businesses have such a great business but aren't growing to their full potential because they have neglected the importance of concise, consistent, and quality visual communication.
I work closely with clients to ensure that they're communicating the right message, to the right audience and to a high standard. I also pass on helpful information to help them effectively communicate visually, long after my billable hours are finished.
What makes you passionate about what you do?
When someone comes to me and trusts my skills and asks me to use them to contribute to their businesses, I get a rush of energy, particularly if I can feel their enthusiasm. When I feel this rush, I call it creative energy or a creative high.
When I have creative energy, I get excited, my thoughts become clear and focused and I get in the 'zone' (where time seems to pass by quickly). I get such a warm feeling when I produce something that the client loves, but I also love. I love working with people and the challenge of taking their vision and expectations to the next level!
What's been the hardest part about your business journey and what have you learnt from that?
The hardest part of my business journey so far has been balancing my work and personal life. Since starting my first business, I have been so focused and dedicated to growing it that I haven't had much focus on my personal life. I can't say that I quite have the balance yet, but I'm actively pursuing my ultimate.
In the last few days, I have refined the message on repeat in my head to this: "Your businesses can't function without you, so take care of you first". I am literally in the middle of planning how to manage my week so the urge to work overtime and during weekends disappears. My weekends will now be spent relaxing more and nurturing my personal relationships :) As a result, both my businesses will inevitably benefit.
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